Watch the latest Maruti Suzuki TV advertisement in the series of “Kitna Deti hai”. This time Amelia Johnson is talking about her plane in 40s time and a person from audience asks “kitna deti hai”
Last month India was the country in the spotlight at Cartoons on the Bay, an annual festival celebrating animation in Portofino and Rapallo, Italy. Animagic was one of the 6 studios invited to showcase their work and make a presentation.
India is becoming one of the countries that the west is increasing looking at as a major centre for animation. Not just as a production hub, but for co-production opportunities as well! A fact that was highlighted with DQ Entertainment being awarded the International Studio of the year. The economic situation in Europe in contrast to the aggressive growth registered by Indian production companies which are now associated with bringing money into the market as opposed to just looking for pieces of the production-pie are major factors contributing to this current awareness.
Flashback to 2004, when India was struggling to make any kind of name on the world scene, when Raju & I was the first Indian film not just to enter Cartoons on the bay, but also to win the inaugural ‘UNICEF Regione Camapania prize‘ a category in which it was the only asian film as well, most entries being from Europe & the US. That prize and that film was still in the memory of some of the old timers at the festival. A significant fact as the film was a non standard entrant in a festival celebrating commercial television animation. Read More
From left to right: Amit Rathore, Prerit Damani, Hari Varma, Vijay Bhanushali, Suresh Eriyat & Chetan Sharma
Cartoons on the Bay 2012 that was held from March 22nd to 25th had honored India as the guest country. The 16th Edition of the Festival took place in Rapallo, Santa Margherita Ligure and Portofino, Italy. The main theme of the year was Sport in cartoons to celebrate 2012 London Olympic Games.
The first day of work was devoted to a series of meetings in which the major animation companies attended and there was also a retrospective of the best products of featured and animated films in recent years.
As India was the guest country at the prestigious festival, 6 Indian studios were invited to attend the festival and had meetings with the other content creators and broadcasters from around the globe. The 6 Indian studios that attended Cartoons on the Bay include- Shemaroo Entertainment, Toonz Entertainment, Eeksaurus Production, Animagic India, SideFX Entertainment and Transcendal Animazion.
Talking to AnimationXpress.com about his experience Chetan Sharma, Founder, Animagic India sharing his experience said, “I feel that the representation was eye opener to many in the audience as it shifted their perception of India from being not just a growing producer of animated content but also a creator of unique films that was of international standard. So far western producers are used to seeing themselves as originating the design and story. It was definitely a privilege to present Animagic’s contribution to Indian Animation in this light. It was very exciting to see the wide range of works that India was able to produce. Felt very proud!”
About the meetings Chetan Sharma added, “The meetings were primarily with Italian studios looking to collaborate with Indian studios and I think a lot of synergy was discovered. Many were pleasantly surprised with the stuff we had done for Tripura, Maa-a-a-a and Raju& I… we felt distinctly a creative kinship with each other. We discovered them as much as they discovered us! Its too early to say where all this will lead, but I think an important step of laying a foundation of friendship and respect has been carried out”.
In a sober (on account of the terrible tragedy in Kolkata hospital fire) yet glittering (on account of all the animation talent and dignitaries) event, we received the award for the BEST ANIMATED FEATURE for TRIPURA- THE THREE CITIES OF MAYA at the INFOCOM-ASSOCHAM EME Awards function, ITC Sonar, 10th December 2011.
Chetan Sharma receiving the Award from MICKAËL MARIN, Head of Economic Development and Mifa, Annecy. Read More
The Bisleri ad has been catching the fancy of the TV viewing public for a while now! We designed the monster (modelled and animated by VCL of ‘Roadside Romeo’ fame), storyboarded the adfilm and also created the miniature painting sequence that appears at the start of the commercial.
Animation Reporter featured this unique collaboration between Director Ram Madhwani of Equinox Films and Animagic in their sketchbook section of the December issue!
Chetan Sharma on stage gleefully receiving the award!
Gayatri & Priya at the Animagic desk
Chetan on stage during his presentation Read More
International Animation Day organised by ASIFA India is here again, bringing to aspirants and professionals alike an event which celebrates their love of animation! This year, we are glad to be part of an illustrious lineup of presenter ans speakers that includes the likes of the Disney Studio ‘Tangled’ & Macgruff Studios” Despicable Me’ . Chetan Sharma will be presenting ‘ The making of TRIPURA’ at the Jamshed Bhabha theater, NCPA, Nariman Point, on the 6th of November at about 3 pm! For more info go to http://www.asifa.in/iad11/
We are further glad that we have an opportunity to once again share the process of designing and directing this film, not just with the Mumbai audience, but also at Pune (9th), Indore (11th) and Hyderabad (13th).
See ya’ll there!!!!!
