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“Swami Ayyappan” trailer wins at Anifest TVCA !!!
In an happy surprise, viewers at ANIFEST 2013, held at Sivaswamy auditorium in Chembur, Mumbai voted for Swami Ayyappan as the best commissioned work of the year! Thankfully most of the Animagic team was in attendance and could receive the award.. though we missed Mahesh Vettiyar from Toonz. Cheers to collaboration and creativity!
Check out photos at TASI site http://tasionline.org/2013/09/ai2013-photos/
Swami Sharanam Ayyappa!!!!
On Air: Greenlam Laminates TVC ‘ Maahol Sundar toh Khayal Sundar’
Director Ram Madhvani/ Equinox films
Agency: Mccann Delhi copyrighter/lyricist: Prasoon Joshi
Storyboard: Chetan Sharma /Animagic
http://youtu.be/focMy1EX76g Read More
On Air: Airtel ‘My Plan’ TVC
Director Ram Madhvani/ Equinox Films Pvt. Ltd.
Agency: Taproot Creative Directors: Agnello Dias, Santosh Padhi
Storyboards: Chetan Sharma/Animagic
Mass Sketching workshop at ANIFEST a great success!
Chetan: “The three of us ( Dhimant Vyas, Vaibhav and myself) had a great deal of fun on stage exploring sketching and drawing from life. It was easy to get lost in the process , tho we still managed to steal glimpses of how the others worked.. it was awesome.. while the approaches may appear different and they are.. We even used different mediums to further bring variety to the demos.. Dhimant sculpted clay.. Vaibhav sketched with charcoal, while I sketched digitally on the Cintiq… the fundamentals remain the same.. pose- gesture- capturing the action – the essence of life. It was exciting to see the audience respond and draw and sketch with ferocity! We are looking forward to expand on this workshop in the future!” truckloads of pics here: http://tasionline.org/2013/09/ai2013-photos/
Ist ever mass sketching workshop with Chetan, Dhimant & Vaibhav!
Animagic’s Chetan Sharma along with Dhimant Vyas and Vaibhav Kumaresh will conduct 1st ever mass sketching workshop at TASI ANIFEST 2013. In a major first, TASI has brought together 3 industry veterans to rekindle the joy of drawing and sketching amongst budding animation professionals and students. The workshop will highlight the different approach of the three artists and also be a hands on sketching session with live models! Be there! Also dont miss the fantastic sessions on some great animated work from around the world including ‘Life of Pi” “Paths of Hate” ” Pacific Rim” and a special session on graphic novels! 23rd and 24th August, Sivaswamy Auditorium, the Fine arts society, Chembur, Mumbai 400074 … for more info: tasionline.org
Workshop and lecture on Character design at MAAC National Students meet in Goa.
The 10th annual MAAC National Students Meet invited Chetan and Gayatri for a quick day to Goa where they interacted with the students who came from all over the country, conducted a simple drawing initiation, and even had a chat session with the instructors from the west zone..before dashing back to Mumbai to pick up the threads of Ayyappa production!
C: This was the best time to talk character design as I could share the images and pics from the Tokyo trip to show the power which animated characters exercise on pop culture and public consciousness when they are successful as they are in Tokyo! Also the discipline that has brought the Japanese where they are was emphasized so that the budding artists may be aware of the determination they need to have that reaps those kind of results- characters known all over the world!
A special thanks to Sanjiv Waeerkar and Kavita of MAAC for inviting us and facilitating this exchange!
‘Kitasenju-19′ back from Tokyo from HIDA training programme.
The group of Indian animation professionals who were invited to Japan for a 9 day trip are back and they call themselves the KITASENJU-19 after the suburb of Tokyo where they were put up at the HIDA premises..
Chetan: “It has been a memorable trip… firstly just for meeting and bonding with friends from the Indian troupe who rarely get to connect in their busy lives let alone spend days together, becoming friends! Secondly..we are in Tokyo!! and here to bask in the flood of animation info showered on us by our hosts led by the gracious Asuka san! A really deep understanding is not possible in the little time we have, especially given that not all of us were familiar with the nuances of Anime…but all in all, in between the lectures from some really great directors, corporate executives, visit to a university and a studio tour..and the soaking in the sights of Tokyo and its unabashed pop culture and temples…a visit to the Fujiko. F. Fujio ‘Doraemon’ mueseum in Kawasaki, the gawking at manga stores and exquisite toys stores… and fishing out every last rupee (nay even borrowing) to buy toys and stuff has just been a whirlwind!! Unforgettable!”
Gayatri & Chetan honored as ‘Lionheart leaders of Independent Animation!’
In a glittering event at the posh Ramada Inn hotel Powai, Arena Animation concluded Orbit 2013, its four day event for Arena students from all over the country. Amongst many awards and recognition given out in the evening, ’Lionheart Leaders of Independent Animation’ was awarded to 4 veterans of the independent struggle… Our own Gayatri Rao and Chetan Sharma along with Vaibhav Kumaresh, Dhimant Vyas & Prosenjit Ganguli!
Lionheart Leaders & friends: left to right: Anand Gurnani, Gayatri, Nilima, E.Suresh(also honored for outstanding contribution to animated commercials), Vaibhav Kumaresh & fly, Chetan & Prosenjit Ganguli.
Gayatri & Nilima- smilin!!
Read more about the event here.
Sons of Ram releases across Theatres in India
‘Sons of Rama’ the new film from ACK media ( the first was Tripura) and their first theatrical feature is to release tommorrow!! Directed by Kushal Ruia, the film also features the voice of Chetan Sharma as Vishwamitra and Hanuman!
The story follows the adventures of Luv and Kush the two young sons of Rama and Sita as they move from the anonymity of Valmiki’s forest hermitage to their rightful place as Rama’s heirs. Do watch!!
Team Animagic meets Hans Bacher!
On 28th july, team Animagic stopped all work, hired a minibus and set off on a special pilgrimage.. to get a darshan of the legendary Hans Bacher!! Hans was stopping by in mumbai on his India trip and great folks at TASI and ACK animation studio were able to get him to interact with the fraternity in this special session!! Thanks a ton guys!!
On a personal note, Hans, who thru his book, Dreamworlds, has inspired us in our endeavors to create better composition and color scripting, was intrigued by the culmination of those efforts in Art of Tripura album. He was kind and gracious enough to state that the book ought to be available commercially and that he himself would want to buy it… He has also indicated very strongly that he would love to visit the studio on his next trip…!!! we hope it is soon!!!
In his 40th year in the industry, production designer Hans Bacher is acknowledged as one of the legends in animation film design. His work with Walt Disney Feature Animation, Richard Williams, and Steven Spielberg’s Amblimation saw him production design for such historic films as Who Framed Roger Rabbit, Aladdin, The Lion King, Beauty and the Beast, Balto, Hercules, Fantasia 2000, Lilo and Stitch, Little Match Girl, Brother Bear and Mulan amongst several others. He is a member of the academy of motion picture arts and sciences and has been honored with the Golden Camera Award and an Annie for outstanding individual achievement in Production Design. His first book, Dreamworlds: Production Design for Animation, published by Focal Press, Oxford is considered the best textbook for this subject worldwide.
Toonz – Animagic to Co-produce Theatrical Feature on Swami Ayyappan
“We enjoy telling stories from our roots and the legend of Ayyappan is a fantastic opportunity to serve that purpose humbly! Ayyappan is revered by millions and is a great role model for young children in his compassion, kindness and humility inspite of being, well –a God! We hope this film will become the definitive retelling of the story of Ayyappan for the small screen”. Chetan Sharma,
Toonz Animation India Pvt. Ltd. in co-production with Mumbai based Animagic, creator of the award winning TV feature, TRIPURA is developing its new 75 Minutes Animation feature ‘SWAMI AYYAPPAN’ based on the life story of a boy ‘Manikandan’ who became one with God worshipped by millions.
‘Swami Ayyappan’ is slated to premier on national TV channels and subsequently distributed as DVDs during the upcoming Sabarimala season in various languages like Malayalam, Tamil, Telgu & Kannada. Sabarimala is a place of pilgrimage that welcomes devotees irrespective of religion, caste or creed. Read More
India at Cartoons on the Bay: The Animagic Experience
Last month India was the country in the spotlight at Cartoons on the Bay, an annual festival celebrating animation in Portofino and Rapallo, Italy. Animagic was one of the 6 studios invited to showcase their work and make a presentation.
India is becoming one of the countries that the west is increasing looking at as a major centre for animation. Not just as a production hub, but for co-production opportunities as well! A fact that was highlighted with DQ Entertainment being awarded the International Studio of the year. The economic situation in Europe in contrast to the aggressive growth registered by Indian production companies which are now associated with bringing money into the market as opposed to just looking for pieces of the production-pie are major factors contributing to this current awareness.
Flashback to 2004, when India was struggling to make any kind of name on the world scene, when Raju & I was the first Indian film not just to enter Cartoons on the bay, but also to win the inaugural ‘UNICEF Regione Camapania prize‘ a category in which it was the only asian film as well, most entries being from Europe & the US. That prize and that film was still in the memory of some of the old timers at the festival. A significant fact as the film was a non standard entrant in a festival celebrating commercial television animation. Read More
Cartoons on the Bay Italy: India Honoured as Guest Country: Attended by Six Indian Studios
From left to right: Amit Rathore, Prerit Damani, Hari Varma, Vijay Bhanushali, Suresh Eriyat & Chetan Sharma
Cartoons on the Bay 2012 that was held from March 22nd to 25th had honored India as the guest country. The 16th Edition of the Festival took place in Rapallo, Santa Margherita Ligure and Portofino, Italy. The main theme of the year was Sport in cartoons to celebrate 2012 London Olympic Games.
The first day of work was devoted to a series of meetings in which the major animation companies attended and there was also a retrospective of the best products of featured and animated films in recent years.
As India was the guest country at the prestigious festival, 6 Indian studios were invited to attend the festival and had meetings with the other content creators and broadcasters from around the globe. The 6 Indian studios that attended Cartoons on the Bay include- Shemaroo Entertainment, Toonz Entertainment, Eeksaurus Production, Animagic India, SideFX Entertainment and Transcendal Animazion.
Talking to AnimationXpress.com about his experience Chetan Sharma, Founder, Animagic India sharing his experience said, “I feel that the representation was eye opener to many in the audience as it shifted their perception of India from being not just a growing producer of animated content but also a creator of unique films that was of international standard. So far western producers are used to seeing themselves as originating the design and story. It was definitely a privilege to present Animagic’s contribution to Indian Animation in this light. It was very exciting to see the wide range of works that India was able to produce. Felt very proud!” Read More
Best Animated Feature at INFOCOM-ASSOCHAM EME Awards Kolkata
In a sober (on account of the terrible tragedy in Kolkata hospital fire) yet glittering (on account of all the animation talent and dignitaries) event, we received the award for the BEST ANIMATED FEATURE for TRIPURA- THE THREE CITIES OF MAYA at the INFOCOM-ASSOCHAM EME Awards function, ITC Sonar, 10th December 2011.
Chetan Sharma receiving the Award from MICKAËL MARIN, Head of Economic Development and Mifa, Annecy. Read More
Designing the BISLERI monster!!
The Bisleri ad has been catching the fancy of the TV viewing public for a while now! We designed the monster (modelled and animated by VCL of ‘Roadside Romeo’ fame), storyboarded the adfilm and also created the miniature painting sequence that appears at the start of the commercial.
Animation Reporter featured this unique collaboration between Director Ram Madhwani of Equinox Films and Animagic in their sketchbook section of the December issue!
ASIFA INDIA’s International Animation Day celebrations! A review in Animation Reporter.
Animation Reporter’s review of the Mumbai celebrations held at NCPA captures the essence of IAD & the presentations made.
TRIPURA gets ASIFA INDIA special jury mention! A photo gallery…
Chetan Sharma on stage gleefully receiving the award!
Gayatri & Priya at the Animagic desk
Chetan on stage during his presentation Read More
IAD 2011: Animagic presents in Mumbai, Pune, Indore & Hyderabad!
International Animation Day organised by ASIFA India is here again, bringing to aspirants and professionals alike an event which celebrates their love of animation! This year, we are glad to be part of an illustrious lineup of presenter ans speakers that includes the likes of the Disney Studio ‘Tangled’ & Macgruff Studios” Despicable Me’ . Chetan Sharma will be presenting ‘ The making of TRIPURA’ at the Jamshed Bhabha theater, NCPA, Nariman Point, on the 6th of November at about 3 pm! For more info go to http://www.asifa.in/iad11/
We are further glad that we have an opportunity to once again share the process of designing and directing this film, not just with the Mumbai audience, but also at Pune (9th), Indore (11th) and Hyderabad (13th).
See ya’ll there!!!!!
On Air: Bisleri Monster “Stay Protected” tvc
Directed by Ram Madhvani of Equinox.
Agency – RED LION, MUMBAI/National Creative Director – ELSIE NANJI
VFX by Visual Computing Labs (VCL) Mumbai.
Monster character design, miniature painting and storyboard by Animagic!!
Read about the design process here: http://animagic.in/2011/12/15/designing-the-bisleri-monster/
