Category Archives: article/interview

Chetan’s “Sketching ki paathshaala!” at tasi Anifest 2014

Day 3 of the 10th Anniversary edition of TASI ANIFEST saw  ‘Sketching ki paathshaala’ with Chetan Sharma; Visual Development with Griselda Sastraniawata-Lemay from DreamWorks Animation; Music for the visual with Narayan Parasuram and finally a session on the VFX of ‘Hercules’ with Double Negative’s Bernhard the video from Animation by clicking here! more

TASI ANIFEST celebrates 10 years!!

The Animation Society of India organises an annual event for the animators by the animators.. this is the now eagerly awaited Anifest which takes place in Mumbai in the last week of August! We are thrilled at this milestone and proud to have been associated with its eventful journey!! Way to go and all our […] more

Deccan Chronicle features Indian Animators!


Chetan & Gayatri among 13 pathbreakers at TOONZ’s Indian Animation Masters Summit

“We decided to bring together the Indian animation masters to discuss a road map for the Indian animation industry as well as provide a platform for animation enthusiasts to meet and learn from them” said P Jayakumar, CEO of Toonz Group. Trivandrum based Indian animation major; Toonz Animation has announced its new edition of the […] more

Gayatri in AX’s International Women’s Day Special Conversations with women creators in Animation & comics! is celebrating the spirit of International Women’s Day by saluting the Women in Animation and Comics Sectors of Indian Entertainment Industry. We asked Charuvi Agrawal, Gayatri Rao, Manisha Mohan, Reena Puri, Shilpa Ranade and Tehzeeb Khurana on what is latest with them and their vision for 2014 “…For most artists and this is especially true […] more

Toonz – Animagic to Co-produce Theatrical Feature on Swami Ayyappan

“We enjoy telling stories from our roots and the legend of Ayyappan is a fantastic opportunity to serve that purpose humbly! Ayyappan is revered by millions and is a great role model for young children in his compassion, kindness and humility inspite of being, well –a God!  We hope this film will become the definitive […] more

Cartoons on the Bay Italy: India Honoured as Guest Country: Attended by Six Indian Studios

  From left to right: Amit Rathore, Prerit Damani, Hari Varma, Vijay Bhanushali, Suresh Eriyat & Chetan Sharma Cartoons on the Bay 2012 that was held from March 22nd to 25th had honored India as the guest country. The 16th Edition of the Festival took place in Rapallo, Santa Margherita Ligure and Portofino, Italy. The main theme […] more

Designing the BISLERI monster!!

The Bisleri ad has been catching the fancy of the TV viewing public for a while now! We designed the monster (modelled and animated by VCL of ‘Roadside Romeo’ fame), storyboarded the adfilm  and also created the miniature painting sequence that appears at the start of the commercial. Animation Reporter featured this unique collaboration between […] more

ASIFA INDIA’s International Animation Day celebrations! A review in Animation Reporter.

Animation Reporter’s review of the Mumbai celebrations held at NCPA captures the essence of IAD & the presentations made. more

DNA article on Indian Animation and small studios

A piece on an important aspect of the growth of animation in India. There are some strange editorial changes which are not Akshata’s work for sure. For starters, Animagic’s core team created all the pre-production of the feature, TRIPURA. Incredible as that may be, it is NOT the same as making the whole movie. This […] more

Animation Xpress: 'Animagic animates Sanjay Dutt & Ajay Devgn for Rascals'

by Chaitra Shetty. Read original here. Animagic Studios has done it again. It has created and animated caricature versions of Bollywood actors Sanjay Dutt & Ajay Devgn for the David Dhawan film ‘Rascals‘, which released this week all over India. This 3.5 minutes title sequence in 2D animation has CG elements as well, this has been made for the opening credits of the film […] more

TRIPURA in official competition for BEST ANIMATED FEATURE in CINANIMA festival in Portugal!

The Selection Jury for Feature Films, constituted by André Marques (Portugal), Germano Campos (Portugal) and Katelijn Smissaert (Belgium) selected 4 of the 10 films in pre-selection, for competition in November. THE FLYING MACHINE, by Martin Clapp and Geoff Lindsey (Poland),THE UGLY DUCKLING, by Garri Bardin (Russia), GEORGE, THE HEDGEHOG, by Wojtek Wawszczyk (Poland) &  TRIPURA: THE THREE CITIES OF […] more

The ANIMAGIC story! Animation reporter covers the journey!

The August issue of ANIMATION REPORTER features ANIMAGIC as its Cover story for a second consecutive time!!! Inspired by the journey of the studio over these past 14 odd years they decided to do a special feature which covered Animagic right from its inception as a company 16 years ago!! Besides an indepth interview it […] more

TRIPURA cover story in Animation Reporter July issue!!!

The July issue of Animation Reporter magazine features Tripura as its cover story!! Loads of behind the scenes stuff about the making of India’s first television epic! Do pick up the magazine at the stands..its filled with loads of great material, Annecy’s Youtube contestants, tutorials and more!! Cheers!! more

Annecy & MIFA to witness increased Indian Participation this year!

BY CHAITRA SHETTY/; 06 May 2011 03:55 PM  The queen of animation festivals takes throne this year, as every year at the World‘s capital of animation in its 51st Edition! The Annecy International Animation Film Festival & International Animation Film Market (Mifa 8-10 June) is all set to be held this year on 6-11 June. An undeniable success […] more

"SHIVA GROWS UP" Tripura in Sunday MIDDAY!

Interview with Chetan about Tripura and mythology in Indian Animation films.
Tripura- the three cities of Maya doesnt dumb down the battle of good vs evil to a conflict between white Gods and dark skinned asuras. As the filmmakers tell us mythology is deeper than that. Sowmya Rajaram in a meaningful conversation with Chetan Sharma. more

Gayatri’s talks animation with Sakaal Times, Pune!

Gayatri was felicitated in Pune by the Sakaal media Group in a special program commemorating Walt Disney’s birthday. The following interview appeared on the front page of the Sakal Times ‘She’ supplement on December 24th. The more in depth conversation was published on the Sakaal Times website. more

Animation Reporter article on our IAD mascots!

The December issue of Animation Reporter carried a special sketchbook section devoted to the characters and the variations used in the IAD website and on the venue as well as Chetans thoughts on the design process. more

Film Maker Artists to Institutes: Imbibe Passion & Appreciation of animation in Students

The last session at the Mumbai preliminary discussions of Industry Academia Interface sponsored by NVIDIA & Aditya, was a big contrast to the earlier sessions. Different in the sense that while the buzzwords mentioned in the earlier five rapidfire sessions were Manpower, Pipeline, Assembly Line, Production Output and Industry Ready, the session by the film makers and artists had buzzwords like Art, Passion, Aesthetics and Film Making.
On the hot seat for this session were: The passionate maestro Chetan Sharma & the genius Sumant Rao of Animagic India, the pragmatic role model of many Indian artists Vivek Ram & animation film maker Vijaykumar from R&H India and the experienced veteran 3D Director Bob Basavraj from UTV. more

"For us, animation is not just a business… we have come to it to create and tell stories" Chetan Sharma Interview with 2d3d Asia

For us, animation is not just a business… we have come to it to create and tell stories and from day one we have maintained a delicate balance, but guarding our independence fiercely. This has enabled us to create our films which have transcended boundaries of the medium itself. There are so many people for whom Raja & I is not just an animation film, it has crystallized for them experiences and feelings they have felt and lived. Hence Animagic has never had over 25 people at one time and most of the team is a multi tasking unit. They work on color concepts, Character design, story, and storyboards, animation and ink’n’paint, compositing… Everybody knows a bit of everything and works as one unit trying to make the film visualized by the directors. Most of the time this arrangement works wonders and at all times is great fun to work with. Only a few people are strictly specialized, these are usually computer graphics oriented people whose main experience has just been the softwares, but eventually they unlearn this one dimensionality and learn more aspects of the art. more

Animagic "UP TO 'MAAAA'-A-GIC!" Interview with Chetan Sharma

In a visit which was long overdue, Animation ‘xpress met up with the team at Animagic Special Effects at their studio in Mumbai’s Charni Rd, and spoke to Raju & I animation-director Chetan Sharma. The talk was quite a revelation.
Speaking about the new venture, Chetan says, “We had originally conceived MAAAA in 97, that is, it was one of the earliest concepts that we toyed with, we storyboarded it then. In 2003 the CFSI commissioned this movie. MAAAA has a different set of challenges as compared to Raju & I. It is an entertainment film for children and while we do want it to be comparable to the best Mickeys and Bugs, we are keen that the entertainment be more homespun. In the sense of being from our own roots of folk theatre and its derivative Hindi films, rather than be a collection of gags and animation clichés that come to us from the west” more