Category Archives: Uncategorized

Animagic turns 22!!

Incorporated in 1995, Animagic the studio was established in 1997 and joyfully completes a momentous 22 years!!!! Love and regards to all animagicians past and present and all whose love, support and blessings have made us what we are!! Three cheers!! more

Workshop & session in Kalaghoda Art Fest!

Animagic is going to be at the KALAGHODA ART FEST this year!! First in a one of its kind workshop on drawing in associatin with TASI- “Sketching & cartooning for Everyone!! Even those who can’t draw! Featuring live demos, clips and mass sketching session by India’s finest animation gurus – Vaibhav Kumaresh, Chetan Sharma & Vaibhav More, the workshop will enable participants to discover […] more

Happy New Year!! Lets rock 2014!

From all of us at Animagic… sincere wishes for an exciting and boisterous 2014!!! Rock it! more

On Air: Greenlam Laminates TVC ‘ Maahol Sundar toh Khayal Sundar’

Director Ram Madhvani/ Equinox films Agency: Mccann Delhi copyrighter/lyricist: Prasoon Joshi Storyboard: Chetan Sharma /Animagic more

India at Cartoons on the Bay: The Animagic Experience

Last month India was the country in the spotlight at Cartoons on the Bay, an annual festival celebrating animation in  Portofino and Rapallo, Italy. Animagic was one of the 6 studios invited to showcase their work and make a presentation. India is becoming one of the countries that the west is increasing looking at as […] more

IAD 2011: Animagic presents in Mumbai, Pune, Indore & Hyderabad!

International Animation Day organised by ASIFA India is here again, bringing to aspirants and professionals alike an event which celebrates their love of animation! This year, we are glad to be part of an illustrious lineup of presenter ans speakers that includes the likes of the Disney Studio ‘Tangled’ & Macgruff Studios” Despicable Me’ . […] more

On Air: Base Batteries – Welcome to Bijlipur

Base batteries invites you to Bijlipur…a village with unlimited supply of ‘Bijli’ (power supply)!   Watch the ad here – more

We design the official mascot for IAD 2010!!!

In one of the most exciting moments of the year ASIFA India president requested Chetan to come up with mascots for this year’s Animation Day celebrations!! more

Khatron Ke Khiladi 3!! Promos hit the screen! Storyboarded at Animagic!

The new Khatron Ke Khiladi season with Priyanka Chopra as the hostress, commences on colors soon. The 2 new promos on the air featuring Priyanka as a matador and as a daredevil bike rider were visualised and storyboarded at Animagic last month for director, Mehul of Morse Code films. The films shot in Malaysia present […] more

"For us, animation is not just a business… we have come to it to create and tell stories" Chetan Sharma Interview with 2d3d Asia

For us, animation is not just a business… we have come to it to create and tell stories and from day one we have maintained a delicate balance, but guarding our independence fiercely. This has enabled us to create our films which have transcended boundaries of the medium itself. There are so many people for whom Raja & I is not just an animation film, it has crystallized for them experiences and feelings they have felt and lived. Hence Animagic has never had over 25 people at one time and most of the team is a multi tasking unit. They work on color concepts, Character design, story, and storyboards, animation and ink’n’paint, compositing… Everybody knows a bit of everything and works as one unit trying to make the film visualized by the directors. Most of the time this arrangement works wonders and at all times is great fun to work with. Only a few people are strictly specialized, these are usually computer graphics oriented people whose main experience has just been the softwares, but eventually they unlearn this one dimensionality and learn more aspects of the art. more