Character design is one of the key aspects of animation films. Chetan’s varied experience designing for animation, live action films, ads and illustration work has established him apart from other things as character designer of an international caliber.

“Obviously we first delved into the ACK artists style but the answer did not lie matching any specific artist’s style as it also had to be tailored for animation purposes and create a cast that is distinctive and easy to animate.  However the story itself is a mature tale and the characters had to be semi realistic in appearance in order for us to take them seriously.

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